Intelligent Institutions - Future of Enrollment
Summit Stage Recording
About the Speaker
The Story
- Incredibly inefficient, ineffective, expensive. Universities recruit far and wide to expand their pool of applicants in the hope of finding that perfect student.
The Why
- 1.How do we increase the number of applicants and acceptances without compromising the quality of the process and lower costs? Broaden the funnel; process efficiency and balance quality with quantity of output
What's Next
- Digitize documents, classify and segment, score and predict student overall fitment to program and university
- Benchmark students based on personality survey to identify ideal and diverse students
- Rule based criteria to score potential students
- Measuring qualities that aren’t quantifiable (extracurricular activities, essays, and recommendations) converted to score based value and used for comparison using text mining, sentiment analysis, deep learning
- Increase transparency in the admission process
- Reduce bias
- Data driven decisions
- Minimal human oversight with focus on process driven approach
- Improving quality of students along with increase in quantity of
- Using AI to identify ideal student that embodies the university value and mission
Call to Action
- Create a plan for 30-60-90 day plan with incremental approaches to making your admission process smart
- Review current value chain for admission and remove inefficiency using automation
- Using current data and historical data to build patterns and models
- Gaps analysis – focus on rapid innovation
- Building predictive models for admissions, marketing yield, acceptance rates and other measures
- Focus on automation areas