Reach Your Ideal Student

December 10, 11:00 AM - 11:30 AM

Eric W. Leftwich | Pathway U

Summit Stage Recording

About the Speaker

Eric Leftwich
Cofounder and Chief Revenue Officer jobZology / PathwayU

Science behind education and careers that fit.

A twenty-two-year veteran in technology consulting for business, healthcare and education.
Eric has worked with more than one hundred educational institutions looking for ways to enhance the education to career pathway selection for learners of all ages.
In 2012 he cofounded jobZology.
In 2019 his company won the National Science Foundation’s Degree Compass Challenge and was asked to present a “Purpose vs Skill” briefing for President Trump's Committee for Employment and Education at the White House.
Eric has held executive board positions for the Colorado Workforce Investment Board and served as a member of the Governors Council for Colorado Workforce Initiatives.

Today's Agenda:

The market
What about the new customer personas
Should we apply an enterprise sales approach using TAM and LTV
Innovate or Die?
But don't believe me. Take these ideas and discuss them with summit participants.

The Story

The Market is Changing

Overall, postsecondary enrollments decreased by 1.3% in fall 2019, a drop of more than 231,000 students from last year… For the first time this decade, the nation's fall semester's unduplicated enrollments dipped below 18 million, a decline of more than 2 million students since its peak in 2011. - Forbes Magazine Nov. 2019

The Market Place is Changing

The Market Demands Are Different

The Why

It's time to really examine our new customer personas.

Do we truly know our client – who are they really?
Approach them using technology such as deep data, assessments and even AI and ML
Understand we need to explain value across the entire education-through-career-lifecycle

What's Next

Innovate or Die

~ The economic future of education is steeped in the New World of Work ~

All education products must be tied to an ROI in the form of a meaningful career
We must institutionally explain our “WHY” in support of the ROI not our WHO
All features of the educational experience must support the “WHY”

Call to Action

~ Here are some things to consider ~

More than anytime in history – educational choices are tied to career and job outcomes
Recruiting the right student begins with that understanding
The future will include the hybrid model of employers and stakeholders in the classroom
Schools that get ahead of this early … will recruit the right student
It's not a product or system solution … it’s a paradigm shift.