Reach Your Ideal Student
Summit Stage Recording
About the Speaker
Today's Agenda:
- The market
- What about the new customer personas
- Should we apply an enterprise sales approach using TAM and LTV
- Innovate or Die?
- But don't believe me. Take these ideas and discuss them with summit participants.
The Story
The Market is Changing
Overall, postsecondary enrollments decreased by 1.3% in fall 2019, a drop of more than 231,000 students from last year… For the first time this decade, the nation's fall semester's unduplicated enrollments dipped below 18 million, a decline of more than 2 million students since its peak in 2011. - Forbes Magazine Nov. 2019
The Market Place is Changing
The Market Demands Are Different
The Why
It's time to really examine our new customer personas.
- Do we truly know our client – who are they really?
- Approach them using technology such as deep data, assessments and even AI and ML
- Understand we need to explain value across the entire education-through-career-lifecycle
What's Next
Innovate or Die
- All education products must be tied to an ROI in the form of a meaningful career
- We must institutionally explain our “WHY” in support of the ROI not our WHO
- All features of the educational experience must support the “WHY”
Call to Action
~ Here are some things to consider ~
- More than anytime in history – educational choices are tied to career and job outcomes
- Recruiting the right student begins with that understanding
- The future will include the hybrid model of employers and stakeholders in the classroom
- Schools that get ahead of this early … will recruit the right student
- It's not a product or system solution … it’s a paradigm shift.